Clinique | Limited-Edition Moisture Surge™ 100H Auto-Replenishing Hydrator to Celebrate Hero Aloe Bioferment Ingredient

Available May 2023

Clinique announces a limited-edition Moisture Surge™ 100H Auto-Replenishing Hydrator, launching a version of the signature pink moisturizer in a limited-edition green aloe vera decorative jar and packaging to celebrate the product’s hero ingredient, Aloe Bioferment. Alongside the packaging, the brand will release a virtual 3D digital experience where consumers can learn about the product ingredient transformation story, as well as the product’s sustainable sourcing and packaging.
From responsibly sourced, certified Organic Aloe to the recyclable glass jar, consumers will see how their favorite pink moisturizer is actually green.

The Aloe Journey Begins
As the first-ever dermatologist-developed brand, Clinique's commitment to your skin starts with science as products are evaluated from ingredient selection and formulation to ensure they meet high standards of safety, efficacy and responsibility. For Moisture Surge 100H this begins with the aloe plant, which is responsibly sourced from farms in Mexico that grow certified organic crops and are annually inspected and approved for adhering to all organic regulations. The aloe is sourced with a commitment to fair pricing, fair working conditions, respect for the ecosystem, promotion of biodiversity and respect and betterment of local impact.

Download the full press release here:

Clinique - Moisture Surge™ 100H Auto-Replenishing Hydrator Press Release NL

PDF - 270 Kb

The limited-edition Moisture Surge™ 100H Auto-Replenishing Hydrator will be available in 50ml for €38,5 exclusively as of May 2023 at Douglas while supplies last.

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Lyddia Roy

Managing Director, MMBSY Amsterdam

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